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Minding My Own Football Business

Barrie Pierpoint

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BOOK SYNOPSIS

On the 11th of May 1991 Leicester City Beat Oxford United to avoid relegation to the third tier of English football. Off the field the crumbling Main Stand did not meet the requirements of the Taylor Report and the club was leaking money something needed to change, and something did change.

The appointments of Brian Little as the team manager and Barrie Pierpoint as the Club's first Director of Marketing was the catalyst to one of the most remarkable transformations in English football history. Over the next nine years Leicester City established themselves as a top Premier League side, won major honours, competed in Europe for the first time in almost 30 years and the loyal Blue Army enjoyed seven trips to Wembley.

Off the field City became market leaders for innovation; Fox Leisure, Family Night Football and the birth of Filbert Fox was some of the initiatives that Barrie and his progressive team introduced. The construction of the state of the art Carling Stand and flotation on the stock exchange provided the club with a much-needed injection of cash.

Featuring contributions from over 40 people; from directors, staff, fans and journalists to corporate clients, team managers and players including Steve Walsh, Emile Heskey, Simon Grayson, Gary Mills and Tony Cottee, this book chronicles the journey of a struggling Football Club to one of the best teams in England, told by those who were there and were pivotal to the club success.

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